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Our Story

Our Story

Incorporated in the year 2007, Brand Concepts is an Indore based listed (NSE & BSE) company which specializes in the manufacturing & retailing of bags, travel gear & fashion accessories for the Indian & International markets.

We work with reputed international brands like Tommy Hilfiger Travel Gear, United Colors of Benetton & Aeropostale while also nurturing our own brands: Sugarush & The Vertical in the Indian market.

Our wide product portfolio includes, Luggage Trolleys, Backpacks, Business cases, Wallets, Belts, Women handbags & other fashion accessories.

Our portfolio, with strategic product offering, makes us one of the preferred retailers across all formats. With passage of time we continue to get more efficient and stronger with our technical expertise and increasing market share. We make sincere efforts on transforming the latest trends into accessible fashion.


To become the Greatest Company in the category of fashionable bags, travel gear and accessories in India.


To cater to the fashion conscious consumers with great products & ownership experience; thus creating value for our customers, employees, partners, shareholders, and at Society at large.

Our Journey